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Last Chance Kitchen gets 8 million video views

If you’ve been following Last Chance Kitchen, the digital companion series to Top Chef, you’re definitely not alone! Lisa Hsia, EVP, Digital Media at Bravo, tells Beet.TV that the online series earned an unprecedented 8 million video views, which represents 40% of Top Chef’s total audience.  This is a big win for digital programming value but what about for us viewers and fans? Sure it may make it easier to find more and better content online but it also means we’ll end up sifting through more and smarter ads to get to what we’re looking for.  Is it worth it to you?

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